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Friday, 21 May 2010

Get on side and sport your colours for Shelter this World Cup

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In celebration of this year's FIFA World Cup, housing and homelessness charity Shelter are teaming up with Nationwide Building Society, Official England Team sponsor, to launch their fantastic footy fundraiser, Strip4Shelter.

Shelter is asking people across the country to replace their regular work gear with their club side or national team's strip during the 2010 FIFA World Cup, starting on 11 June, and support the charity by making a donation.

In the 90 minutes it takes to play a football match, over 39 households are threatened with homelessness. Money raised from Strip4Shelter will go a long way to support the work Shelter does with thousands of households struggling to keep a roof over their heads.

England captain Rio Ferdinand said: "I'm calling on the British public to not only get involved and support the team this summer, but also to get behind the Strip4Shelter fundraising campaign."

Former Arsenal and England striker Ian Wright added: "Join me in dressing up in a football kit for one day this summer, and help Shelter work towards a brighter future for homeless and badly housed people across the country."

There are loads of ways to get involved this summer: why not organise a World Cup sweepstake or a 5-a-side football tournament at work, or hold a World Cup party in the canteen and ask for donations to watch a match during work hours?

Shelter Chief Executive Campbell Robb said: "We are asking football fans following the World Cup to get on side with Shelter and strip down to their kits this summer. Every year, Shelter sees thousands of families across the country that are homeless or living in inadequate housing; bad housing conditions can affect a child's health, education and future prospects, but with your support we can end bad housing for the next generation of children."

For more information, fundraising ideas and free materials, including posters, please visit

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